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Political Search Marketing |
Search Engine Marketing, also known as online promotion, is promoting your candidate or issues across the internet. There are many strategies you can deploy to gain traffic, rankings, support or donations for your candidate or issue.
Online Campaign Plans
At Political Search Marketing, we use a combination of techniques and strategies to promote your candidate, your issues and your website. We can be fairly conservative or very aggressive, depending upon your choice of online ampaign Plan.
Paid Search Ads, or Online Advertising
This includes contextual ads and pay per click (ppc) advertising. Ads may appear on other web sites or on the Search Engine Results Pages. They are usually structured so that when someone clicks an ad, they go to a page on your web site. This is the quickest way to gain an online presence and traffic to your pages. We are very careful to only purchase advertising that will achieve the desired goals.
SEO
Search Engine optimization includes all of the things online marketers do to try to gain high rankings and traffic for web pages. Ranking well is usually a good source of traffic to a web site and in the political arena is particularly important given how much voters trust Google. What Voters see in the top ten results for a search term on Google they tend to believe.
Opposition Research
What will it take to rank above your opponents on issues in the SERPs? Specific tools and techniques are used to answer this critical question.
Reputation Management
Reputation management helps politicians and political parties market your political brand to its fullest potential and put out, or at least dampen, political fires when necessary. Instead of merely reacting to bad news, challenges to your campaign, and misinformation, Political Search Marketing’s reputation management services help you and your campaign staff to monitor issues, anticipate change, and foster positive public opinion, always keeping in mind the protection of your most precious asset: your reputation.
Online Media and Social Marketing - Web 2.0
Focus is on online press releases, expert article distribution, Podcasts, videos, photos and information and media sharing on interactive social blogs, forums and web sites, such as Flick’r, MySpace, Craig’s List, and Facebook. Creating a candidate profile on MySpace, Facebook and similar sites can help you reach new audiences and grow traffic.
Web Site Tracking and Analytics
By attaching a robust tracking program to the pages of a web site, we can measure and analyze an amazing amount of information:
How many visitors came to a page in a given time period
Where they were on the web before visiting that page
What search term brought them there
Their behavior while on the web site
Geographic information for each searcher
The tracker gathers information, which trained analysts then use to make marketing decisions.
Track all of the traffic that comes to your website and receive customized reports at various scheduled times throughout your contract.
Email Marketing
By enabling interested web site and real world visitors to sign up to receive news from you, you can maintain an on-going relationship with your constituents and provides a low cost way to help GOTV and promote your message. This online version of direct mail gives you a great return on your investment.
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